BIG changes just went down. BIG. If you haven’t noticed
already, we are no longer the Crave Artisan Soaps you know and love. We are now
Allure Bodyworks, that you will now know and love. This change came about
rather suddenly. It was something that we were hesitant to do but was
inevitable. We’ve been growing rather rapidly. In just one month, we were in 2
local stores with promises to be in a third. This got us thinking about making
ourselves stand out more amongst other fellow soapers. We wanted a more
sophisticated look and branding. As well as a name that didn’t portray that we
only did soap. So we went from this
Doesn’t it look 10 times better?? Of course it does! I’m
more excited about our new name, look, and website than I was when we were
Crave. If you watched my youtube video about my first show ever, you would know
that I got thrown into this whole business thing. Starting a natural bath and
body company was always the plan, but I was taking too long to get it going. One
day, my aunt called me to tell me that the women’s club she’s a member of was
having a craft show and that she already told them I was going to have a booth.
This was ONE week before the show. Needless to say, I totally freaked out. So everything
was kind of thrown together as far as my branding went.
I'm keeping the blog as is though, you should never forget your roots right? So Caribbean Crave it stays.
We were offline for about a month since the state of Florida
decided to be stupid slow when mailing my confirmation for the business
amendment. But I took that time to do a complete overhaul and change things to
put them exactly how I wanted them. Some of the product names have changed but
none were discontinued. Some new products were added though like Sail Away and
Green Tea Time Bath Salts, Sole Survivor Foot Scrub, and Smooth Operator Body
Balm.
I still have new products in the works, especially since the
holidays are right around the corner, so check our store frequently for them. I’m
also setting up an emailing list so that you can receive special offers and
company updates (no spamming since I hate that crap with a passion) so be sure
to sign up for that too.
I hope you enjoy our extreme makeover as much as we do!
Happy sudsing!
